Kelsey Garofalo

I’m the proud creator of, a hair and scalp care line dedicated to bringing out the artist in everyone.

Born and raised in the heart of the Midwest, I was always fascinated by the transformative power of hair. I was that girl who was always eager to try out new hairstyles on my friends & family, obsessing over every little detail until it was perfect. Growing up amidst cornfields and open skies taught me a lot about authenticity and hard work, values I wanted to carry into the brand.

After finishing cosmetology school, I packed up my scissors, combs, and dreams and headed west to Colorado where I met my cofounder and husband of now fourteen years. As a hairstylist in the bustling salons and tranquil spas across Colorado, I spent countless hours transforming, restoring, and nurturing hair. But I noticed a gap in the industry. Many hair products contained harmful ingredients and focused only on surface-level treatment, often ignoring the health of the scalp – the very foundation of good hair. This leaves many people spending A LOT of money on scalp serums.

And that’s how was born. My vision was to create a hair and scalp care line that addresses the health of the scalp first, knowing that healthy, beautiful hair follows naturally. isn’t just about products. It’s about the artistry that goes into every bottle, the science of hair and scalp health, and the transformative power of self-care. It’s about creating a bond between you and your hair, making every day a good hair day.

I believe that hair care is more than just a routine – it’s a form of self-expression, an art. And that’s what strives to celebrate. Each product is a carefully crafted masterpiece, aimed at nourishing your hair and scalp while allowing you to express your authentic self.

I invite you to join the family, to explore our range of innovative hair and scalp care products, and to create your own hair story. Let’s make hair art together!





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